Disney’s Diversity Tale Of 2 Bobs: Written, Directed and Staring the Former CEO and His Successor

We’ll keep wishing on a star for power and privilege to stop defining diversity

iWriteTee
4 min readMar 25, 2021
Photo by Ali Morshedlou on Unsplash

Let me preface this piece before people read the headline and respond thinking I’m saying that Black and other people of color (POC) should always lead diversity, equity and inclusion (DEI) departments or initiatives. I’m not — especially if it’s solely for the sake of tokenism, but representation matter and so does cultural competency when dealing with American corporation’s lack of diversity in work, marketing, media and creative projects.

Disney recently announced the leaders of their “dual diversity councils” (CBR.com) and doesn’t this picture scream diversity?

From CBR.com

Both Bobs are already in leadership roles at Disney. Bob Chapek, is Bob Iger’s successor as Disney’s CEO and Iger is still a board chairman. Do we really think either Bob is going to hold the other Bob accountable or really push for serious change? Bob Iger didn’t start making changes to Splash Mountain until people complained about the plantation themed park attraction…

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iWriteTee

Top Writer, freelancer, matriarch, educator & development consultant with bylines in Creators Hub, Better Marketing, Zora, Momentum, An Injustice!, etc.